Summary: only 4 percent of more than 13,000 participants in the Deloitte survey are satisfied with the specifications of electric vehicle technology, particularly the burden of training options and fields.
This week, seven auto manufacturers vested interest in the electric car market came together to say that it will standardize around, combined with the approach of charging, which allows for their electric car charging stations in the same fast in Europe and the United States United.
These companies are the usual suspects: Audi, BMW, Daimler, Ford, General Motors, Porsche and Volkswagen. GreenPHY intend to use HomePlug as a communication protocol (so keep an eye on the configuration information, which is essential for charging stations like to talk about the broader network Smart). You'll find big names missing from this list, such as Honda, Nissan and Toyota, which is the whole place in itself, but in reality is not the point of this particular item.
That at least seven companies with the hope of electric vehicles will be together to help standardize the pricing of infrastructure is considerable, especially given the results of a study published this month by Deloitte. The study (detailed in a report entitled "Unplugged: Realities of electric vehicles compared to the expectations of consumers") suggested that consumers are willing to compromise on the service they have come to expect from gasoline vehicles. This means they are not willing to accept shorter intervals travel time, higher prices or sticker the hassle of having to wait for hours while their vehicle taxes.
The study included the views of more than 13,000 consumers in 17 countries in Asia, Europe and North America. The most shocking piece of data, perhaps, is the finding that no more than 4 percent of consumers are satisfied with what the manufacturers of electric cars were available. Some discoveries are working against them:
Although most people have a journey of less than 50 miles, the majority of respondents want electric vehicles have a range of 300 kilometers. In the U.S., for example, 63 percent of respondents said they would be satisfied with a range of 300 miles. Giff Craig, vice president and automotive practice leader at Deloitte says: "The paradox here is that current technology to the mass market in general can perform a range of 100 miles between charges, which is twice more than the typical American drives each day. "Certainly, people in France were also tend to have range anxiety.
Meanwhile, more than two hours to an unacceptable burden to almost 60 percent of Americans. In fact, almost one quarter of respondents in the U.S. wanted a charging time of 30 minutes. It was not just the Americans who were interested in faster loading. In Japan, for example, 37 percent said within 30 minutes charging time is acceptable. Therefore, manufacturers of electric vehicles have a long road ahead in this regard.
They are not willing to pay more. More than half of respondents said that no price increase for electric vehicles was unacceptable. In fact, the report shows that 78 percent of respondents in Argentina and 74 percent of respondents in India expect electric cars to be cheaper options on the market. The majority of respondents expect to pay up to $ 30,000 for the electric car, the report said.
Significant improvements in fuel efficiency would kill interest in electric cars. While the price of gasoline goes, so goes the interest in electric cars. The price increase per gallon to encourage lower interest rates usually interfere. Efficiency is potentially more important. Approximately 57 percent of respondents, and in China and 68 percent of respondents said that the United States are less likely to think of electric cars as fuel efficiency approaching 50 miles per gallon. In fact, interest in the "fall on the cliff," the words that one of the authors of the report from Deloitte.
Right now is a disconnect between consumers' high expectations and the reality of the electric car technology. Which brings us to the starting point for the announcement of the new charging technology cooperation earlier this week. Car manufacturers are smart to stay together in research and development, whenever they can, because it refers to alternative transportation technologies. Or the adoption of electric cars permanently locked in neutral.
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