Unilever declaration is a step towards fulfilling the promise of the company at the global level, the use of palm oil traceable and sustainable (sustainable) in 2020. The Anglo-Dutch company that is the largest consumer of palm oil world. Unilever's use of palm oil is about 1.5 million tons per year.
Unilever claims will first focus on Europe. Therefore, consumers in Europe seem to prefer to avoid products that can damage the environment.
"European consumers clearly more thoroughly. There are many requests [will sustainable products] from the market, "said Biswaranjan Sen, vice president of procurement of Unilever products.
Ten years later, palm oil was under special supervision. Supervision takes place, because the oil palm plantation sector cause damage to forests in some countries, including Malaysia and Indonesia. Unilever and other companies including Procter & Gamble Co. and Nestle SA-committed to taking materials from sustainable sources. But so far, progress has been slow.
Demand for palm oil, vegetable oil is cheap and versatile, rose sharply because manufacturers use this oil in various products, from shampoo to mascara. Global demand for palm oil is predicted to increase to 78 million tons per year in 2020. Now the number is 60 million tonnes, according to the latest report of McKinsey & Co.
The environment is a core part of the business of Unilever. Each touch targets of environmental conservation, top brass will get a bonus. Unilever chief executive Paul Polman is routinely present in the academic discussion that addresses the major business impact on the environment.
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