The new imperative in buildings, cleaner air!

A study just published by the Harvard T.H. Chan School of Public Health has linked a building’s indoor air quality directly to its occupants’ cognitive function. Cognitive function is defined as the cerebral activities that lead to knowledge including acquiring information, reasoning, attention, memory and language.
The revolutionary finding of this study is that lowering indoor air levels of carbon dioxide and volatile organic compounds (VOCs) improves human cognitive function. In other words: Cleaner air makes us smarter!

This amplifies the issue of CO2 as a pollutant to a new level. It brings the issue inside our homes, offices and schools. It creates a significant motivation to reduce indoor air pollution by reducing CO2 and VOC levels.
Impacts on competitive advantage, building owners, lawyers and smartphones
To this economist focused on 21st-century mega trends this study shouts out business and societal questions around “competitive advantage.” It suggest that a business with superior indoor air quality will have higher performing work associates. It suggests that a business with superior indoor air quality will be more effective in messaging, and winning, customers.
The study presents a radically new real estate value proposition. It suggests that buildings with superior indoor air quality will sell for more money and win higher leasing levels.