Iit's time to toast grapes environmentally friendly. A new UCLA study shows that eco-certified wine tastes better - and
making the choice even Easier, Earlier research shows Often it's
cheaper, too.Though Werner consumers reluctant to spend more on wine from organic
grapes, the new study from UCLA Researchers shows that in blind
taste-tests of professional wine reviewers are eco-certified wines give
higher ratings than regular wines.The
study, published today in the Journal of Wine Economics, looked at
reviews and scores for more than 74,000 California wines from the
magazines Wine Advocate, Wine Enthusiast and Wine Spectator. On a standardized 100-point scale, eco-certified wines scored an average of 4.1 points higher. The standardized scale controlled for differences between the scoring systems - for example, easy versus hard graders graders.
"The
bottom line is that however we look at it, we find that organic and
biodynamic farming has Reviews These small but significant positive
effects on wine quality," said lead author Magali Delmas, a UCLA
environmental economist and professor in the UCLA Anderson School of
Management ,Though
the paper studied only California wines, the research team expects the
results to apply broadly, since California produces 90 percent of the
wine in the United States. The
preliminary findings on a study looking at the French wine show Similar
results, added Delmas, WHO IS ALSO part of the UCLA Institute of the
Environment and Sustainability. Her co-authors include Jinghui Lim, a UCLA postdoctoral researcher
with IoES and UCLA Anderson, and Olivier Gergaud, an economics professor
at the Kedge Business School in Bordeaux, France.The
study looked at eco-certified wines, the which included wine made with
grapes from organic and biodynamic farms, but did not include a third
kind of eco-certified wine: organic wine. Organic wine Refers not only to how the grapes were grown but Also how the wine was made. Most Notably, organic wine can not contain added sulfites, an important preservative, Delmas said. Because perhaps even the experts shy away from strictly organic wine,
the reviewing magazines had only wine from organic grapes or biodynamic
farms in the 74,000-bottle sample used by the study, said DelmasDelmas
Believes preservative-free organic wine, which was once known for
souring quickly intervening, may be one culprit behind consumers'
unwillingness to pay more for any kind of eco-certified wine, even as
wine growers and wine reviewers are praise the quality of vino from
organic grapes and biodynamic farms, Delmas said.But
the misperception that all eco-certified wine is worse "is good news
for consumers, Because they will get higher-quality wine at a lower
price," she said.
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